|Borneosoft Newsletter - Online Marketing Campaign
Borneosoft Newsletter provides tools for your online marketing campaign. It makes sure that each email complies with Spam Act by automatically adds your company name and address, and unsubscribe link to each email sent to the subscriber.
It allows general public to subscribe to your online newsletter through double opt-in. Subscribers can choose the category of the newsletter to which the subscribers intend to subscribe. To cancel the subscription, the subscribers need only to click the "unsubscribe" link in the email they receive. Those who cancel will no longer receive any email anymore in the future. You do not need to maintain the list, it is done automatically as and when the subscribers subscribe the newsletter, reselect the category, update their profile and email address, or cancel the subscription.
Whenever a subscriber subscribe to the newsletter, an 'express consent' is given for you to send marketing email to the subscriber. The date and time of when 'express consent' is given is recorded. When you send newsletters, only those who have given 'express consent' and have not canceled the subscription will receive the newsletter. You don't need to worry if you might send to those who have canceled the subscription.
|Borneosoft Newsletter - Smart Subscribers Selection
Borneosoft Newsletter provides powerful HTML editor to create your newsletter. You can personalize each marketing email sent by putting fields tag that will be replaced with the subscribers data such as title, name, address, etc.
It supports 'Smart Subscribers Selection' where you can select categories to which the subscribers belong or you can just define a search phrase such as 'jobtitle:Manager'.
|Borneosoft Newsletter - Real Time
Feedback on your Marketing Campaign
Every URL link that you insert into your newsletter will be tracked in real-time. You can know the frequency of each URL being clicked and who clicks each URL. Bounce rate, view rate, click through rate, unique/repeated clicks, and good content indicator charts are available for you to get instantaneous feedback of how your marketing campaign performs.